How Eastside Golf Is Changing the Game | Earl Cooper & Olajuwon Ajunaku

Описание: What happens when authentic passion meets purpose, culture, and legacy?

In this powerful episode of No Sleeping in the Trophy Room, we sit down with Earl A. Cooper and Olajuwon Ajunaku, the visionary founders of Eastside Golf. A globally respected brand that is redefining what golf looks like, feels like, and who it’s for.

Eastside Golf isn’t just apparel. It’s a movement.
As veteran golfers and cultural architects, Earl and Olajuwon share the real story behind building Eastside Golf from the ground up. Not by chasing trends, but by honoring lived experience, community, and a deep love for the game. Their mission has always been clear: bring golf to the masses without losing authenticity, and create space for culture in a sport that has historically excluded it.

From humble beginnings on the Eastside to the global stage, Eastside Golf has gone on to secure historic collaborations with Nike, Jordan Brand, McDonald’s, Mercedes-Benz, and proving that culture, credibility, and excellence belong on the fairway.

This conversation goes beyond business. It’s about representation, legacy, and what it means to build something that lasts.

In this episode, we dive into:
• How Eastside Golf is disrupting traditional golf culture
• The origins of Eastside Golf and the meaning behind the brand
• Building a business rooted in identity, purpose, and community
• Navigating legacy sports as Black founders and cultural leaders
• The responsibility that comes with representation and visibility
• Turning passion into a globally respected lifestyle brand
• Collaborating with iconic global brands without losing your voice
• What’s next for Eastside Golf as they continue to elevate the game

Earl and Olajuwon offer a masterclass in brand building, vision, and perseverance. Sharing lessons that apply far beyond golf. Whether you’re an entrepreneur, creative, athlete, or someone pushing culture forward in spaces that weren’t built for you, this episode will resonate.

This is a conversation about access, ownership, and showing up fully as yourself and changing the game by doing so.