How to Make the Most of Your Video Budget

Описание: www.larimore.co

Is it really possible to create affordable videos? How do you know if you are going to see a return on that investment? One of the challenging parts about creating videos for your business is figuring out how much to spend and what to invest in. The key to getting the most bang for your buck is this: don’t use your entire budget on one video. Now before you say to yourself “oh great, Greg’s here to sell me on more videos” Just hear me out. There are a lot of costs that go into the video production process. Pre-production and the actual film days can take up a good portion of your video budget and so you should always be trying to maximize that time. Rather than coming up with one video concept, think through how you can utilize the film time and budget to create more videos that can have a larger reach. Create social media vignettes that you can pull from your main video. Think of ways to use the videos natively on multiple platforms like YouTube, LinkedIn, Instagram and Facebook. Come up with a few ideas for videos that can quickly be filmed within the same setups you are already doing. Don’t tie all your potential success to one video on one platform. When you do this, you are limiting your company’s opportunity for success. Instead, put the time and effort into creating a more holistic video campaign that can be leveraged on multiple platforms and in many different ways. By doing this you not only make the videos more successful but you increase the odds of a greater return on your investment. Make sure to keep this in mind when planning out your next videos. At Larimore Production Co. we are focused on helping businesses and brands create videos that are meaningful, effective and fun. If you are interested in learning how we can partner together to create videos for your business, please feel free to reach out and we would love to talk with you!