Sense-maker sessions 2.4: Anna Bernasek, State Street
Автор: Collective Content
Загружено: 2026-01-07
Просмотров: 68
Описание:
The first ‘Sense-maker sessions: Content leaders’ episode of 2026, filmed at Gotham Production Studios, introduces you to our first guest in banking – the warm and witty Anna Bernasek, Managing Director, Global Head of Insights at State Street.
Anna tells us about her colourful career history as a journalist and columnist for titles including The Sydney Morning Herald, TIME and The New York Times, and her entry into thought leadership via McKinsey, where she was a Senior Editor and Thought Partner.
You’ll discover what she learnt as a journalist, how that complements working in B2B content, the importance of asking the right questions and more. And you’ll get a look inside how thought leadership functions work in a bank that has a legacy going back to the 18th century.
Subscribe for more interviews with the world’s content leaders operating at the forefront of B2B thought leadership.
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