Performance Marketing that Drives Incrementality — with Ibotta's Chris Riedy

Описание: Dave’s guest this week is Chris Riedy, CRO at Ibotta, where he’s helping evolve promotions and offers into a true performance marketing engine for CPG brands.


In this episode, Chris breaks down why great sales is really about problem-solving, trust, and empathy - not transactions. He shares how Ibotta has evolved from a consumer app into a platform that connects manufacturers, retailers, and shoppers in moments that change behavior.


Dave and Chris also dig into what makes promotions incremental instead of subsidized, how creative and offers can travel across retail media and even into CTV, and why AI and machine learning are most powerful when they help marketers learn faster, not guess better.


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(  / chrisriedy  )
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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com (https://mixaund.bandcamp.com/)


Producer: Jake Musiker