What does it mean to be a true global brand?
Автор: DeepL
Загружено: 2025-08-02
Просмотров: 118
Описание:
There’s a big difference between a brand that’s just visible in a country – and a brand that has real meaning in people’s lives. If you want to accelerate global expansion for your business, then the second has a lot more value than the first.
In this video, UC Berkeley Haas professor Katherine Melchior Ray explores how brands need to show up in local markets, in order to take full advantage of the opportunity for growth.
Get more insights from Katherine and fellow Brand Global, Adapt Local author Nataly Kelly in this blog post: https://www.deepl.com/en/blog/5-consi...
#Localization #GlobalExpansion #BrandGlobalAdaptLocal #LocalRelevance
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