SONIC LENS Aljazeera "Best Original Composition in Branding" @Music+Sound Awards 2020

Описание: The Music+Sound Awards announced the Sonic Lens Agency as the winner in the category of ‘Best Original Composition in Branding’ for the work it produced on Al Jazeera English's sonic branding.

Giles Trendle, Managing Director of Al Jazeera English channel, said: "At Al Jazeera, we are delighted that Sonic Lens's musical artwork has won this award. They have produced a unique audio brand for the Al Jazeera English channel that combines flexibility and diversity; and blended an endless range of sounds and techniques that together paint a picture that has contributed to our institutional brand."

“We are incredibly honored that the Sonic Lens Agency has won this prestigious award,” said Duncan Preston, Head of Global Creative. “The sonic branding was a major part of a channel refresh we designed for Al Jazeera English and a fundamental element in helping develop the channel into a truly modern, holistic brand. Winning this award really validates the sonic approach of our channel refresh on the global stage and within the industry. And it’s a testament to all those who were involved in the project.”

Designed to go hand in hand, compliment and reflect the rich content and, mission and values of the channel, Al Jazeera English's sonic branding is much more than just music, it is a full audio toolkit made up of signature tracks, style tracks, mnemonics, and sound design elements, that when used in conjunction with core brand visual elements such as the channel idents and interstitials or the title sequence of the News broadcasts as well as across channel image promotions, holistically and subtly reinforces the brand creating subliminal familiarity that is immediately recognisable as being Al Jazeera.

Marco Vitali, Composer and Managing Partner at the Sonic Lens Agency, said: "The Al Jazeera brand really stands out in its competitive landscape for many reasons - from the quality of its award winning content to its unique brand values while providing a balance between hope and beauty vs on the ground realism and bringing power to account. Our goal was to create a system of music and sound that would embody the many aspects of the brand in all situations."