Scaling Smart | Annemarie Diaz of TRS Build

Описание: Meet Annemarie Diaz, co-owner of TRS Build in Cedar Park, TX. In this episode, Diaz opens up about the strategies that have helped her build a thriving remodeling business powered by 80% referral work. From creating a culture where it’s okay to fail to scaling her team while also protecting the company, Diaz shares her approach to leadership, business best practices, and long-term success. She also dives into how she implements new technology, keeps her cost per lead in check, and co-leads her business alongside her husband with clarity and collaboration.

In this episode, you will learn:
The most significant KPI Diaz relies on for measuring leadership success
How to scale your team while protecting your business
The top client red flag to watch out for and when to say no to a project
Strategies for controlling cost per lead
Tips for implementing new technology
Where Diaz focuses her marketing dollars

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00:00 Introduction to Builder Stories
00:19 Meet Annemarie Diaz of TRS Build
00:54 Annemarie's Journey into Construction
03:39 Starting TRS Build and Early Challenges
06:36 Building the TRS Build Team
13:41 Fostering a Positive Company Culture
16:17 Early Projects and Growth
18:35 Design Evolution and Tools
21:21 Networking and Professional Relationships
26:28 Marketing and Client Acquisition
28:54 Investing in a Website and Marketing
29:54 Marketing Strategies and Community Engagement
30:49 The Importance of High-Quality Content
32:24 Advertising and Lead Generation
36:20 Identifying Ideal Customers and Red Flags
38:18 Operational Management and Tools
40:42 Implementing Job Tread
46:53 Lessons Learned and Personal Growth
58:38 Concluding Thoughts and Gratitude
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Welcome to Builder Stories, the podcast where builders, remodelers, and contractors share their personal and business journeys.

Many small to mid-sized construction businesses are great at their trades but not always equally business savvy. Come learn from the stories of successful entrepreneurs who share how they got started, how they found success, and the lessons learned along the way.

Meet Your Host, Eric Fortenberry
Eric is a voice and leader in the construction industry delivering education and technology solutions that are helping thousands of businesses grow and scale. He is the Founder and CEO of JobTread Software, a construction estimating and project management platform that has helped thousands of builders and contractors sell and manage over $1 billion in construction jobs. Prior to JobTread, he successfully built two other businesses, one in software and one in construction.

Eric’s goal for the Builder Stories Podcast is to contribute education to the industry by sharing success stories that can help construction leaders learn and develop their businesses.

Learn more about Builder Stories: BuilderStories.com