Building B2B Sales Systems That Scale Without Sales Heroics

Описание: In this episode of The Lead Machine Growth Show, Paul Guyon sits down with Olaf Lesniak to unpack why sustainable B2B growth comes from systems—not individual sales heroics.

Olaf shares how he built two 7-figure companies by designing repeatable sales processes, installing simple management routines, and using CRM pipelines that reveal bottlenecks instead of hiding them.

If your growth depends on a few strong performers, or your follow-up feels scattered, this conversation will help you rethink how sales should actually work.

Tune In

https://leadmachinegrowthshow.com/ola...
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Value Statement

Olaf Lesniak shows you how to tackle your tech
by building repeatable sales systems using CRM pipelines, management routines, and structured follow-up instead of relying on individual sales effort.

Why You Should Watch

• Why relying on “sales heroes” eventually caps growth
• How to design pipeline stages that reflect real buying behavior
• The management routines that replace motivation-based selling
• Why presenting proposals live shortens sales cycles
• How structured follow-up turns chasing into decision-making
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Quote

“You can have all the leads in the world, but if you don’t have the processes to take action on the data, you won’t scale.”
~ Olaf Lesniak
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Chapters

00:00 — Why B2B growth fails when it relies on heroics
02:20 — Why automation must come after process clarity
03:50 — CRM as the backbone of scalable sales systems
06:30 — Management routines that replace motivation-based selling
09:40 — Sales bottlenecks are system failures, not people problems
12:40 — Why marketing must precede hiring salespeople
15:20 — Presenting proposals live to shorten sales cycles
18:10 — Structuring follow-up around decisions, not chasing
21:00 — Using frameworks and AI to support sales discovery
25:00 — Building trust through professional sales processes
30:00 — Leading teams without micromanagement
33:30 — Developing people while scaling the business
36:00 — Don’t quit: navigating the lonely side of entrepreneurship
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Invitation From the Guest

Connect with Olaf on LinkedIn
  / olaflesniak  
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Connect With the Guest

https://theperformance.digital/

  / olaflesniak  

   / @olafonb2bsalesandmarketing  

  / olaflesniak  
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About the Guest

Olaf Lesniak brings over a decade of experience in B2B sales and marketing, with a strong foundation in the IT sector.

He’s built two 7-figure companies by creating sales processes that actually work—and teams that love executing them.

From CRM integration to team motivation, Olaf knows how to simplify growth and scale sustainably.

Tags
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