Building a Partner Community for B2B Marketing and Sales Success with Frank Belzer

Описание: Frank Belzer has a lot of wisdom to share about partner communities, and perhaps the most notable angle he takes is the importance of putting faith in people and partners over technology and analytics.

"You have to believe that the people who are passionate, who know more, who understand more about your product, who have your product top of mind, you have to believe that those people are going to do a better job helping you to sell your product," he says. "Tracking that by person is very difficult, so there is a little bit of faith that you have to have."

So, what do the people in your partner community need? What do they expect, and how can they help? It's essential, Frank says, to have a vision.

"If you don't lay the groundwork correctly on what your vision is for the community and what your expectations are, you're going to get sucked into what I call this technology hell of the vendor who is providing the platform dictating to you what a community should look like," Frank says.

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