5 Alcohol Trends Shaping the Industry

Описание: In this presentation from Bar Convent Berlin, Spiros Malandrakis, International Head of Research - Alcoholic Drinks at Euromonitor, discusses the top trends shaping the alcohol industry heading into 2024. Malandrakis touches on issues like premiumization, RTDs, and e-commerce and how they are affecting the alcohol industry moving forward.

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00:00 Introduction
01:17 The Top 5 Trends Shaping the Industry
04:01 Resilience, Recover, Realignment
05:48 Ready-to-Drink
07:39 Premiumization
09:33 No & Low Alcohol
10:59 E-Commerce