The Father of All Dad Hats | The '47 CLEAN UP
Автор: ’47
Загружено: 2025-10-14
Просмотров: 13770353
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The ’47 CLEAN UP isn’t just a hat – it’s the first of its kind. Long before “dad hats” were everywhere, this was the original – The Father of All Dad Hats.
In the ‘90s, ’47 responded to a growing trend of young consumers who were purchasing caps, taking them home and doing their own DIY work to “deconstruct” them – cutting out the inside, wearing them in the shower, and even running them through the dishwasher and dryer to achieve a washed, soft look. ’47 set out to develop a model that did the work for the people and created what eventually became known as the ’47 CLEAN UP.
More than three decades and over 150 million sold worldwide later, the ’47 CLEAN UP sits at the forefront of the “dad hat” trend that has been growing for years and shows no signs of slowing down.
The ’47 CLEAN UP is synonymous with our brand and it exemplifies the best of us – heritage, craftmanship, creativity, dedication, and love. With this new global campaign, for those who know and love their ’47 CLEAN UPs, this will feel like familiar territory. For those who are new to ’47 and the CLEAN UP, it’s an invitation to join the club and to wear what we feel is the best hat in the world.
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