The Dark Side of Beauty Culture: Unpacking the Sephora Tween Trend
Автор: Ethical Esthetician
Загружено: 2025-10-17
Просмотров: 9
Описание:
In this episode of Toxic Trends in the Beauty Industry, I’m breaking down the viral Sephora Tween phenomenon — how a TikTok trend of 10-year-olds showing off their skincare hauls spiraled into a billion-dollar industry targeting kids.
We’ll look at:
✨ How social media turned skincare into a status symbol
🧠 What dermatologists and psychologists are warning about
💄 The real consumer data (spoiler: it’s not all Sephora)
⚖️ The California bill that tried to protect kids — and how beauty lobbyists killed it
💬 What this says about our culture’s obsession with anti-aging
As a social worker and esthetician, I’m unpacking the psychology, the policy, and the predatory marketing tactics behind it all. Because this isn’t just about skincare — it’s about how we teach kids to see themselves.
📲 Follow me on IG: @ethical.esthetician
TikTok — @ethicalesthetician
Substack — Seek With Ser
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