How to grow a startup

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Growing a startup is in a nutshell a game of trial and error.

On the product side, you are essentially trying to find the perfect combination of audience, pain point, and solution.

While marketing or sales are of course essential, you can hire the best marketing team with all the money in the world, and they still wouldn’t be able to make a flawed product succeed. We have over a 100 Forensics episodes to prove it.

A customer hypothesis could be ‘first-time startup founders’, a problem hypothesis is that ‘they don’t know how to navigate fundraising’ - and a solution hypothesis could be an intensive accelerator program, or a Skillshare course, or a suite of SaaS tools that guide you through the steps.

A company’s lifetime is how many times they can iterate on these three ideas to find product-market fit before they run out of money. That’s it!

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0:00 How to grow a startup - Intro
1:23 How to grow a startup - Product
4:05 How to grow a startup - Going Niche
4:40 Bigin by Zoho - Pipeline-centric CRM built and priced for small businesses
5:27 How to grow a startup - Growth Marketing
8:30 Bigin by Zoho - Pipeline-centric CRM built and priced for small businesses

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