How to Market a Dating App (Mobile Ad Eaters #18)

Описание: This episode features 5 best-performing mobile ads for top dating and relationship apps like Tinder, Bumble, and Hinge. Watch as we break down what makes them successful and how you can utilize their tactics in your mobile marketing strategy.

We also get to hear from Jessica Gotti, Performance Marketing Lead at Paired, who shares her thoughts on ad network restrictions, UGC ads, and AI copywriting.

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Concept: Peter Fodor
Host: Annie Gense
Producer: Annie Gense
Editing: Polina Anisimova

0:00 - Intro
0:44 - Jigsaw
1:10 - Bumble
1:48 - Tinder
2:13 - Badoo
2:45 - Hinge
3:14 - Interview w/ Jessica Gotti
8:43 - We're hiring!
8:50 - Outro