The Power of Genres: Life Philosophies & Storytelling Strategies with Dr S M A Moin

Описание: In this special YouTube Live edition of Creativity Café, Callum Morrison sits down with Dr S M A Moin, author of Storytelling in Marketing and Brand Communications (Routledge), to dive into one of the most fascinating chapters of his book:

Storytelling Strategies: Life Philosophies and Narrative Tactics Explained in the Light of Genres.

Genres are more than story categories — they are strategic blueprints.
They reveal worldviews, shape story logic, guide character arcs, and determine emotional beats.

Yet, despite their massive influence over how audiences choose movies, novels, and even brands, academic research on story genres in marketing remains surprisingly thin.

In this conversation, we explore how legendary screenwriters, narrative theorists, and story coaches have decoded genres — and how these codes can be used to shape brand narratives, campaigns, leadership communication, and audience influence.

🔍 What We’ll Explore

🔥 How genres act as strategy frameworks for storytelling
🎭 Why each genre carries a unique life philosophy and worldview
🧱 How genres help creators crack story codes and build narrative structure
📚 What marketing can learn from screenwriters and narrative coaches
✨ How genre-based tactics can shape brand communication
💡 Why genres offer powerful tools for influencing audience emotion, meaning-making, and behaviour

If you’re a storyteller, marketer, leader, communicator, or simply someone who loves understanding how stories actually work, this episode will expand your thinking — and sharpen your narrative toolkit.

Pour your tea and join us for an inspiring narrative deep dive at Creativity Café.

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