How to segment your email list | Best strategies to segment your list

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One of the biggest mistakes in email marketing that can cost you tens and hundreds of thousands of dollars is not segmenting your email list. In this video, I’ll tell you why you should segment your list and show you how to do it, going through must-have segments for every ecommerce brand.

Chapters:
00:00 In this video
00:57 What is segmentation
01:29 Reasons for segmentation
04:06 Main segments for ecommerce brands
04:18 Engagement-based segments
07:40 How to choose a segment for sending emails
09:12 Segmenting based on interest
12:12 Segmenting based on geography
12:55 Segments to exclude

🚀 Useful materials
• Use our blueprints for your e-commerce email flows: http://flowmaster.vip
• Steal the best subject lines (my personal vault): https://luckandco.agency/subject-line...

🎬 More videos on email marketing:
• Email Design Best Practices | Responsive Email Design →    • Email Design Best Practices | Responsive E...  
• How to set up Klaviyo 2024 | Email Marketing Tutorial For Beginners →    • How to set up Klaviyo 2025 | Email Marketi...  
• 5 MUST-HAVE email flows for your ecommerce brand →    • 5 MUST-HAVE email flows for your ecommerce...  

☎️ Stay connected:
• Luck & Co Agency: https://luckandco.agency
• Kasey's LinkedIn:   / shares  

#kaseyluck #emailmarketing #ecommerce