The Business Behind Sadhguru & Isha Foundation (How They Make Crores) | tbh

Описание: This is not a video about Sadhguru himself, this is a Business Case Study video and solely for that purpose. We're not making any character judgement of Sadhguru in this video!

Business Model and Revenue

Isha Foundation, founded by Sadhguru, operates as a non-profit with a US entity generating over $40 million in revenue with a 66% profit margin
Main revenue sources include yoga programs, donations, product sales (Isha Life), and events/retreats
The foundation benefits from a large volunteer base, reducing operational costs

Marketing and Branding

Sadhguru is a major spender on social media ads, investing over ₹1.35 lakhs daily on Facebook and Instagram
Social causes like "Save Soil" serve as effective branding and awareness campaigns for core products
The foundation uses a step-up funnel approach, gradually increasing customer engagement and program costs

Controversies and Criticisms

Questions have been raised about Isha Foundation's tax practices, particularly regarding the classification of income as donations
The foundation's financial model, while legal, has sparked debates over its use of non-profit status to minimize tax liabilities