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Week 6 supplemental interview: Bianca Shaw on all things social media
Автор: Jennifer Davies
Загружено: 2026-02-17
Просмотров: 24
Описание:
In this episode, Jen sits down with Bianca Shaw, Head of Social Media & Digital Reputation at Caesars Entertainment, for a candid conversation about what modern brand leadership really looks like in a fast-moving digital world.
Bianca shares how she blends traditional brand marketing discipline with a disruptive, social-first mindset, using both qualitative insight and quantitative data to shape strategy, guide creative storytelling, and deliver best-in-class execution across platforms.
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