NIL Deals, No Security: Why High School Athletes Are Now at Risk

Описание: Name, Image, and Likeness (NIL) deals were created to give student-athletes the legal right to earn money from their personal brand—their name, face, social media presence, appearances, endorsements, and sponsorships.
In theory, NIL money was supposed to empower athletes, teach financial literacy, and allow young talent to benefit from opportunities that already existed—but were previously restricted.
But what happens when NIL money enters high schools?
In this episode, we break down what NIL deals are actually meant for—brand endorsements, social media promotions, camps, appearances, and merchandise—and contrast that with what’s happening in the real world:
teenagers receiving adult-level money while still operating inside unsecured school environments.
We discuss the unintended consequences nobody wants to talk about:
High school athletes becoming public targets
Jealousy, bullying, and peer pressure
Increased risk of robbery, extortion, and exploitation
Parents, coaches, and schools unprepared for the security implications
Why high schools were never designed to manage celebrity-level exposure
This conversation explores whether security guard services, access control, and threat assessments are becoming a necessary part of modern high school athletics—and whether schools are ready for the responsibility that comes with NIL money.
This isn’t about stopping NIL deals.
It’s about asking the hard question:
Are we protecting the kids as fast as we’re paying them?

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