Retail’s Next Frontier: NYC Tour of Stores Debrief + Agentic Commerce Perspective with Jayme John...

Описание: In this episode of The Voice of Retail, host Michael LeBlanc is joined by Jayme Johnson, Partner and Industry Leader, Consumer and Travel & Transportation Industries, IBM Consulting Canada, for a wide-ranging conversation that blends real-world store insights from New York City with a forward-looking discussion on AI, agentic commerce, and the future of customer experience.


The episode begins with reflections on the Retail Council of Canada’s Manhattan store tour, where Jayme shares observations from some of the most innovative retail concepts in the world. Highlights include the immersive French department store Printemps, which Jayme describes as more “a destination than a store,” combining hospitality, curated boutique brands, and experiential design to encourage lingering and discovery. Jayme and Michael discuss how authenticity and courage in design choices can create powerful emotional connections with customers, regardless of store format.


The conversation then moves through other notable stops, including Lacoste’s Fifth Avenue flagship, praised for reconnecting with its heritage through brand storytelling and disciplined merchandising, and The North Face, where massive digital walls create a cinematic sense of adventure. Jayme notes that while digital experiences are compelling, retailers could go even further by enabling customers to physically test products in simulated environments.


At Carhartt, the focus shifts to people and culture, with Jayme emphasizing how energized store associates drive engagement and reinforce brand identity. Gymshark’s Noho location sparks discussion around digitally native brands translating online communities into physical spaces, including the use of 3D-printed mannequins modeled after real athletes. The tour concludes with Tecovas, where hospitality, sensory design, and niche positioning demonstrate how specialty retail can scale into something “sneaky big.”


In the second segment of the episode, the discussion pivots to IBM’s latest research on agentic commerce. Jayme explains that while AI is already deeply embedded in product discovery and reviews, the next phase will see AI agents actively making purchasing decisions on behalf of consumers. In Canada alone, adoption of AI applications has increased by more than 80 percent in two years, signaling accelerating momentum.


Jayme outlines what this means for retailers: AI agents must be treated like a new customer segment, requiring structured product data, personalization, and governance. Trust, transparency, and explainability become critical as brands compete not just for human attention, but for algorithmic preference. Ultimately, Jayme argues that retailers who intentionally design for both people and AI will be best positioned to win in an increasingly automated shopping landscape.


IBM Research Insights: Own the agentic commerce experience (https://www.ibm.com/thought-leadershi...)






Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. 


Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.


Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.


Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.


Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.