How Well Do You Know Your Audience? | A Deep Look into Buyer Personas
Автор: SMA Marketing
Загружено: 2016-08-26
Просмотров: 119
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Read the video transcript here: https://blog.smamarketing.net/how-wel...
Hey, what's going on everybody? I'm Ryan Shelley and you're watching the SMA marketing minute. In this episode, I want to talk about buyer personas and why, in my opinion, we don't really do enough homework when developing them and trying to understand who our target audience is.
For those of you who don't know, a buyer persona is a semi-fictional character based on the characteristics and traits of our ideal customer. Basically, it's our target audience. It's who we're trying to start a conversation with. Marketing is just a conversation, that's all it is. It's a business trying to open up a conversation with another business or an individual about products and services that it has, that it hopes will make the other party's life better. We use marketing to share with others what we do and why we do it.
Get your free guide to buyer persona's and template here: https://offers.smamarketing.net/targe...
Find Ryan here:
Website: https://www.smamarketing.net/
Twitter: / ryan_shelley
Facebook: / shelleymediaarts
LinkedIn: / ryancshelley
Medium: / ryan_shelley
Other Site: http://www.ryanshelley.com
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