Are you treading water, or are you actually winning? 🌊

Описание: I was on a call recently with a client who was feeling pretty bummed out.

Looking back at their goals for last year, they felt like they’d fallen short. They had that exhausted feeling of "treading water"—working 60-hour weeks but feeling like the needle wasn't moving.

But then we looked at the actual numbers.

Just so you are aware, your "feelings" are a terrible way to measure a business. Here is what the data showed:

They had improved their sales conversion rate by 50%.

They saw 26% growth year-over-year.

Frankly, that isn't treading water. That is a massive win.

If you grow by 26% every year, your business doubles in less than three years. 🚀

The problem is that we try to fix everything at once. We want better leads, faster cleaners, lower attrition, and perfect sales all by next Tuesday. It’s overwhelming, and it’s the fastest way to feel like a failure.

The CEO Shift is realizing that small, 1% improvements cascade. A slight tweak to your follow-up script...
A small change in how you train for quality...
A minor adjustment to your pricing matrix...

These feel small in the moment, but they create a compounding effect that changes your life in 24 months.

Don't get lost in the feeling of "falling short." Celebrate the small improvements. They are the gears that turn the big machine.

I’m curious:

If you could pick just ONE area of your business to improve over the next 30 days to help you grow, what would it be?

Drop it in the comments below. 👇

#cleaningbusiness #growthmindset #ceomindset #smallbusinessgrowth #profitandconfidence #shorts