What is the impact of social media on PR? by Rob Flaherty, CEO & President of Ketchum.

Описание: Rob Flaherty is Chief Executive Officer and a Senior Partner of Ketchum, the global public relations firm with 130 offices and affiliates worldwide. Rob leads the agency's Worldwide Executive Committee, which shapes the strategy of the agency and is responsible for the client service, talent development and financial performance of the firm. He is on the board of the Institute for Public Relations and the advisory board of Room to Read, which focuses on literacy and girls education in developing nations. He also serves as a senior judge in the annual PRSA Silver Anvil Awards.

#DESCRIPTION
Rob Flaherty addresses the issue of the impact of social media has had on the field of the public relations. He discusses how the public now receives news and information and how this has raised the bar for companies in the field of communication.

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