Quick Commerce path to profitability | Blinkit | Zepto | Swiggy Instamart | How to increase margins

Описание: Yesterday, I forgot to carry socks to the gym and realised it after reaching the gym. I was too lazy to to go back home and get the socks and guess what, Blinkit came to the rescue

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It is a next-level convenience to the customers and it also solves for the average order value which aids to the path to profitability of these quick commerce platforms

Earlier it was assumed that customers choose from the same 1500 products from groceries and FMCG categories on a daily basis and keeping a catalogue of those products was enough

But as these QC platforms started experimenting with new categories, that customer is not only willing to buy these products, she likes it because of the convenience associated with the quick delivery

The sweet spot for AOV in the quick commerce space is Rs. 550 (according to ‪@ThinkSchool‬ )

The category expansion is helping the platforms to surpass this mark which is resulting in profitability at the dark store levels

It also explains the sale of gold and silver coins on Akshay Tritiya, selling iPhones, Playstations etc

Blinkit is certainly looking like it will surpass zomato

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