How to Run a Search Term Report in Seller Central Campaign Manager
Автор: Eric Stopper
Загружено: 2020-05-22
Просмотров: 118
Описание:
In this video we are talking about how to run a search term report inside of Amazon Seller Central. These reports allow you to see a daily, weekly, or monthly report of which keywords you have advertised for over the specified time period. The report gives you the following:
Match Type
Bid Phrase
CPC
Total Spend
Attributable Sales
and that is pretty much all you probably need at this stage. the information gets very valuable as you start running larger and larger campaigns and can typically be used to optimize your ad spend at a macro level so that you waste less money and spend more dollars on the things that are working.
Take some time to play with the tool. You won't regret it.
Check out my other videos on the channel
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