How top recruiters escape the cold-calling

Описание: After decades in industry and executive search, Michelle Baxley discovered a truth most recruiters learn too late:

You don’t scale by dialing harder — you scale by becoming undeniable.

In this conversation, Michelle (Partner at Boaz Partners) shares how boutique firms can grow from $1.5M → $5M+ by shifting from volume outreach to visible authority in niche markets like animal health, specialty chemicals, and advanced materials.

We dig into:

→ How to escape the 70-calls/day hamster wheel
→ Turning decades of experience into inbound leverage
→ Brand invisibility vs. authority — and why most recruiters lose here
→ Training a team without giving them your Rolodex
→ Why specialists always beat generalists in niche markets

🌀 This episode is sponsored by LinkedIn Growth Engine — where we help recruiting firms build trust-driven inbound engines that compound visibility and revenue.

Learn more:   / rohankarunakaran  

Resources:

Michelle on LinkedIn:   / michellebaxley  
Boaz Partners: https://boazpartners.com/

00:00 Intro and sponsor​
00:35 Michelle’s path into recruiting​
02:44 Emotions now drive recruiting​
04:48 What great employers must showcase​
06:12 How candidates stand out on LinkedIn​
08:58 Content beats job boards​
12:45 Talent gaps in animal nutrition​
17:36 Relationship‑led search, not brokering​
19:12 Rapid C‑suite shortlist (PE case)​
24:20 What AI changes—and what it can’t