The Subtle Power of Sound & Sonic Branding in Podcasts | Joshua Suhy (Part 2)

Описание: The Subtle Power of Sound & Sonic Branding in Podcasts | Joshua Suhy (Part 2)

👉 Check out The Audio Branding Podcast
https://voiceoversandvocals.com/podcast/

🎧 Guest: Joshua Suhy – Founder of JSS Audio, Sound Designer, Audio Engineer & Producer

In Part 2 of this conversation, Jodi Krangle continues her discussion with Joshua Suhy, founder of JSS Audio and a veteran of over 15 years in the audio industry. Joshua shares deep, practical insight into sonic branding, branded podcasts, sound identity, and the emotional power of audio, drawing from real-world client work, advertising, and long-form storytelling.

In this episode, Jodi and Joshua explore:

✦ Why many brands focus on visuals but overlook how they sound
✦ The missed opportunity of sonic branding in podcasts and advertising
✦ How branded podcasts function as flagship audio experiences
✦ Designing sonic identity through intros, outros, and recurring motifs
✦ When custom sound design matters more than stock music
✦ Why owning your music gives brands creative and strategic control
✦ How sound helps differentiate podcasts in crowded categories
✦ The role of sound design in accessibility and inclusive storytelling
✦ Lessons from working on nonprofit and technology-driven podcasts
✦ Why content quality and audio quality must work together
✦ How trust, collaboration, and clear vision improve creative outcomes
✦ Practical advice for brands and creators starting their audio journey
✦ Why consistency, batching, and patience matter more than monetization
✦ The importance of being easy to work with in creative industries
✦ Why mistakes are part of growth in sound and storytelling

🎤 Perfect for:
Podcasters, audio branding professionals, sound designers, marketers, advertisers, producers, and creatives who want to use sound intentionally to shape emotion, identity, and audience connection.

📍 Chapters

00:00 Why Brands Need to Think About How They Sound
05:08 Sonic Branding in Branded Podcasts
07:30 Custom Sound Design vs Traditional Intros
12:33 Why Owning Your Music Matters
15:14 Audio Quality, Content, and Creative Trust
17:34 Consistency, Monetization, and Podcast Growth
20:25 Advice for Sound Designers and Creators
25:09 Creative Mistakes, Collaboration, and Client Work
28:21 Where to Find Joshua Suhy


🌐 Connect with the Guest

Website
https://www.jssaudio.com/

LinkedIn
  / joshua-suhy-85405924  

Facebook
  / thejssaudio  

Instagram
  / jssaudio  

#AudioBranding #SoundDesign #PodcastProduction #SonicBranding #CreativeAudio #BrandedPodcasts #StorytellingThroughSound #Podcast

✨ Sound is Powerful. Great Sound Is Everything. ✨

I LOVE putting sound to work for you. A compelling brand isn’t only visual. It’s audible. Intentional sound design helps your message connect emotionally and stand out in a noisy world.

The sound and voice you use in your podcast, advertising, or branded content can make you sound world-class or cause people to tune out. Thoughtful audio makes sure that doesn’t happen.

✅ Do you need a voice talent for your next project?
Visit my voice-over website to learn how my voice can support your audio brand.
👉 https://voiceoversandvocals.com/

✅ Get your complimentary mini e-book
Top Five Tips for Implementing an Intentional Audio Strategy
👉 https://voiceoversandvocals.com/audio
...

☕ Want to show your support for The Audio Branding Podcast?
Buy Me A Coffee 🎙️🎧 Thank you for your support.
👉 https://cstu.io/45659e

Other Helpful Things…

✅ Subscribe to The Audio Branding Podcast on YouTube
Just make sure to hit the subscribe button :-)

✅ Want to leave an honest review of the podcast?
👉 https://lovethepodcast.com/audiobranding

✅ Join The Power of Sound Facebook Community
👉   / thepowerofsoundgroup  

✅ Subscribe to the Newsletter
👉 https://bit.ly/SUBSCRIBEAudioBranding
...

👉 Editing/Production by Humberto Franco
https://humbertofranco.com/