Master Market Research - The 6th Key Area For Product Management

Описание: Market Research Techniques For Product Managers #markettesting #productinnovation #ethnographicresearch

Hi Everyone and Welcome to Product Mastery Now Channel.

Want to master market research and elevate your product management skills? This episode explores the 6th knowledge area of product mastery—Market Research. Please visit my website and achieve the next step in your product career at: http://productmasterynow.com/

Learn how to leverage tools like Voice of the Customer (VOC) techniques, focus groups, interviews, ethnography, and social media analysis to uncover actionable insights. Discover why VOC can drive 10x revenue growth and how companies like McDonald’s and Hyundai have used customer feedback to innovate effectively.

✨ Boost your product management skills with tailored training programs—learn more at https://productmasterynow.com/training/

--Full show notes of this discussion at: https://productmasterynow.com/492

🎧 Check out all podcast episodes with actionable insights and strategies for product managers, leaders, and innovators at http://productmasterynow.com/mastery

☑️ Timestamps
00:00 Introduction to Product Mastery
00:17 Overview of the Seven Knowledge Areas
00:40 Market Research Knowledge Area
01:39 Role of Market Research in Product Innovation
04:57 Qualitative vs. Quantitative Market Research
06:42 Focus Groups: Advantages and Disadvantages
10:32 In-Depth Interviews: Pros and Cons
14:13 Ethnographic Market Research
20:29 Customer Site Visits
26:13 Leveraging Social Media for Market Research
33:44 Conclusion and Further Resources

🔔𝐃𝐨𝐧'𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐨 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐦𝐲 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐮𝐩𝐝𝐚𝐭𝐞𝐬.
   / @productmasterynow  

✅ Important Link to Follow

📚 Product Innovation Book
http://wiley.com/buy/9781119829942


🔗 Stay Connected With Me.

Linkedin:   / chadmcallister  
Website: http://productmasterynow.com/

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🔎 Related Phrases:

Market Research, Product Management, Product Mastery, Voice Of The Customer, Customer Research, Chad McAllister, Focus Groups, Product Development, Customer Insights, Market Testing, Qualitative Research Methods, Pdma Certification, Customer Interviews, Ethnographic Research, Social Media Analysis, Market Research Techniques, Product Strategy, Product Innovation, Mastering Market Research, Product Manager Tools

#marketresearch #productmanagement #voiceofthecustomer #voc #marketinsights #productmastery