SEO Step by Step - Welcome To The Big West Academy

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Hey guys, Joe Burnich here. I just want to say thank you for joining the Big West Academy. I know this is going to take your business to the next level if you follow everything I'm about to teach you. Like I said, before you bought this, that this is easy to understand. I break it down into plain English. And what I did is I had 20 people on a live training, and that's what you're going to see here. You're going to see all the recordings. I took them and I edited them up, put them into little bite-size videos so that you can follow along step-by-step. So before you jump in and you start looking at the videos, I want you to click on the link below. And what happens when you do that is you're going to download the slide show. This is the official slide show that I used when I created this course and when I did the live session, and this is going to have everything we talk about. It's going to have step-by-step so you can follow along.

What I would do is I would print this out. I know it's 62 pages and that can be a lot of ink out of your printer, but I think it's going to be worth it if you're serious about your business, if you're serious about ranking on Google, making the phone ring and taking it to the next level. And you'll see here that this has everything that we talk about, all the screenshots, all the checklists, all the cheat sheets, everything you're going to need to do this right. Okay. So download that first. Once you've downloaded it, I'd like you to start at the first video and work your way down. So you're going to start out at what is local SEO, the difference between just national SEO or normal SEO, and then local SEO and how it differs and how it's specific to your business.

We're going to get into how you do Google My Business done right. People do Google My Business wrong all the time. If you follow this video, I'm going to show you exactly how we do it. You can follow step-by-step. And like I said, I'm going to give you a checklist in there. Then, we're going to talk about the importance of your address. A lot of people will get suspended because they try to play games with the address. Don't worry. You can still rank in multiple locations on Google. That's going to be in the bonus video below, but what I want to do first is give you a solid foundation on how the address works for your business. We're going to talk about how to report shady competitors. You probably have competitors out there that are breaking all kinds of Google guidelines. We're going to show you step-by-step how to report them. So don't miss this video.

We're going to talk about citations. This is where I break down some of the stuff that seems techie and difficult to understand. I break that down into plain English so you can understand. Same thing with backlinks. I called this video, backlinks for dummies. And then we're going to talk about websites, little things you can do your website to increase conversions and increase rankings. This is stuff that you can have your web designer do today and start benefiting tomorrow. This is instant stuff. This is instant gratification guys. And then of course, I'm going to talk about how to outsource everything. So once we get a foundation and we understand how all this stuff works, I'm going to show you how we outsource to overseas workers that'll work for five to $10 an hour, how you can do the same thing so you don't need to hire an agency that... this is for people that are on a budget. This is for people that want to do it on a budget and do it themselves, but then it also can outsource pieces of it so that you don't have to be sitting behind a computer all the time.

Once you learn this stuff, you learn how to outsource it so that you don't have to do any of the work yourself. We have a final Q&A that we did where a lot of real business owners start asking real questions, specific stuff. This is where we dig in and get into the nitty gritty of some of the problems that you're going to face and how to overcome them. Of course, the bonuses are if you've got Google My Business suspensions, this is the video that's going to be on that. This one's going to be a longer video. It's more windy. My employee here, Big West Marketing, how she's gotten many businesses unsuspended. There's case studies in here. There's examples. There's exactly step-by-step what to do.