Klarna payment flow | Stripe Checkout & Subscriptions for Shopify

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Klarna is a global payment method that gives customers a range of payment options during checkout. These payment options make it convenient for customers to purchase items in all price ranges.

Klarna is a Swedish fintech company that has established itself as a dominant force in the burgeoning buy now, pay later (BNPL) industry. With a user base of 150 million across 45 countries, Klarna processes 2 million transactions daily, and it collaborates with over 500,000 businesses. These businesses include household names such as Nike, Adidas, and IKEA. Klarna's large European market share - 70% in 2022 - solidifies its position as the region's leading BNPL provider.

Klarna's offerings cater to diverse customer needs. Its core product - Pay in 3 or Pay in 4, depending on location - allows customers to divide payment into three or four interest-free installments spread over six weeks. The Pay in 30 payment plan provides a 30-day grace period for full payment, interest-free and fee-free. In the US, Klarna offers financing options for larger purchases, with competitive interest rates starting at 7.99%. Also in the US, Klarna offers a virtual card, which allows customers to use Klarna even if businesses don't directly integrate the service.

Klarna has an extensive global presence in markets across North America, Europe, Asia, and Oceania, and it provides a consistent and accessible payment experience for all users. The BNPL industry is poised for major growth in coming years, and Klarna - with its vast user base, brand recognition, and innovative product offerings - is in a prime position to take on a leading role in this growing payment sector.