Yotpo Lays Off 200 Employees in Major AI Restructuring 👩🏻‍💻

Описание: Israeli tech giant Yotpo is laying off 200 employees—nearly a third of its workforce—as it pivots aggressively toward AI integration. Founders Tomer Tagrin and Omri Cohen announced that the company will focus on its core AI-enhanced products: user review management and customer loyalty programs for e-commerce.

With the acquisition of Ko.AI, Yotpo plans to use large language models to summarize customer reviews and offer personalized shopping experiences. This shift comes at the cost of selling off older divisions like email marketing and customer messaging.

Despite generating $150M annually, Yotpo is not yet profitable and is holding off on a potential IPO due to AI market turbulence. CEO Tagrin emphasizes that companies must become “AI native” to thrive in the new era—even if it means difficult decisions.

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