How Substack is an Author's Secret Weapon

Описание: Publishing a book is only half the battle. The real challenge is building an audience, sustaining attention, and turning readers into long-term fans.
Many authors rely solely on social media algorithms and launch-week tactics, but there is a smarter way to build ownership and momentum.

In this LinkedIn Live, Rachel Thompson, founder of BadRedhead Media, will break down how authors can use Substack as a powerful book marketing tool.

From growing a loyal subscriber base to creating consistent, meaningful engagement, Rachel will share how Substack helps writers build authority, deepen connection, and market their work long after launch day.

You will learn:
• How Substack works and why it is different from traditional social platforms
• How to use Substack to grow your audience before and after your book launch
• Practical strategies to turn subscribers into readers, buyers, and advocates
• Broader book marketing tips that actually move the needle

About Rachel

Rachel Thompson is the founder of BadRedhead Media, a marketing consultancy specializing in book marketing, social media strategy, and online platform development for authors.

She works with both traditionally published and indie authors to help them grow their visibility, protect their brand, and build engaged communities around their work.

Known for her no-nonsense approach and practical expertise, Rachel focuses on sustainable marketing strategies that empower authors to take control of their audience and long-term success.

Through consulting, speaking, and writing, she helps writers cut through the noise and build meaningful connections that translate into real results.

Rachel Thompson:   / rachelintheoc  

BadRedhead Media: https://badredheadmedia.com/