From Startup to 15 Million Users: Building a Deep-Tech Company in India

Описание: In this episode of Deep Innovation Dialogues, powered by FAST India, we explore how a bold vision transformed one of India’s most common household appliances.

Sheel Kapoor, CEO of FAST India, sits down with Manoj Meena,CEO & Founder of Atomberg, for a conversation on building innovation in a mass consumer market. From serving just 500 customers in 2015 to reaching 15 million users today, Atomberg has reimagined ceiling fans by delivering products that consume up to 65% less electricity than conventional fans. The result: 2.5 billion units of electricity saved every year.

This episode dives into the journey of creating a niche in a developed market, scaling deep-tech hardware in India, and proving that breakthrough innovation can come even in everyday products.

About FAST India
Foundation for Advancing Science and Technology or FAST India is a non-profit institution dedicated to advancing Science and Technology in India. FAST envisions placing India on the path to being among the top three S&T nations.

About Atomberg

Founded in 2012, Atomberg is in the business of transforming India’s home appliance market through energy-efficient technology, smart features, and thoughtful design. Best known for its BLDC ceiling fans, the company crossed ₹1,000 crore in revenue in FY25. Atomberg’s clean-tech innovations have been recognised with awards from the Government of India, the World Wildlife Fund, and the United Nations Industrial Development Organization.

#FASTIndia #DeepTech #RnD

Timestamps

00:00 Introduction
03:48 The tech that drives the impact
05:57 The origin story of Atomberg
10:07 India's incubator support
12:20 First customers
16:40 Funding journey
21:20 Decoding customer aspirations
26:20 Building an R&D team
30:10 Expanding into new appliance markets
34:50 Hiring talent
41:05 Time to build a prototype
43:49 Advice for entrepreneurs