Smart tourism technologies towards memorable experiences for museum visitors
Автор: Emerald Publishing - Tourism Review Journal
Загружено: 2022-06-28
Просмотров: 295
Описание:
Article: https://doi.org/10.1108/TR-02-2022-0060
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This study aims to investigate the perception of smart tourism technologies (STTs) in creating museum tourism experiences and assess visitors’ intentions to test the impact, the extent and role that STTs play in museum service.
The investigation was conducted through an online and on-site survey; data were collected in four different museums with 365 museum tourists in four countries. SmartPLS (version 3.3.3) was used to access the measurement and structural model based on path modelling and bootstrapping.
STTs have a positive impact on creating a memorable tourism experience for museum visitors and are beneficial to revisit intention and positive recommendations. The impact is stronger than traditional services such as museum setting and staff service. STTs can be considered an independent new service to museums rather than complementing existing services. STTs negatively affect tourism’s experience at the communication stage.
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