How can sales & marketing actually work together?

Описание: In this episode of 'Dear Marketers,' Host Emily Kramer and her friends Devon Watts, Head of Product Marketing and Partnerships at Mercury, and Grace Erickson, VP of Revenue at Cocoon, explore the complexities of aligning sales and marketing teams. The discussion highlights the rising pressure on marketing to show ROI, the shift from MQLs to pipeline-focused metrics, and the increasing blur between sales and marketing roles due to AI and automation. Special guest Jaleh Rezaei, CEO and co-founder of Mutiny, shares insights from her recent report on sales and marketing alignment, emphasizing the importance of data integration, feedback loops, and treating marketing initiatives as products. The episode also features a debate on whether moving SDRs under marketing is beneficial.

Dear Marketers is produced by MKT1 & Caspian Studios in partnership with Typeform.

Thanks to our Dear Marketers sponsors for Episode 5:

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