Corsearch x Mondelēz International: Putting Consumer Trust at the Heart of Brand Protection
Автор: Corsearch
Загружено: 2025-02-25
Просмотров: 243
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In an increasingly digital world, Mondelēz International recognizes that protecting its brands online is essential to maintaining the trust of millions of consumers worldwide.
Mondelēz International is a global snacking company that produces iconic global brands such as Oreo, Ritz, and Cadbury Dairy Milk. With over 90,000 employees and approximately $36 billion in revenue in 2023, its number one priority is putting consumer trust at the heart of everything it does.
To protect consumer trust, Mondelēz must be able to quantify risk, prioritize key areas in the digital customer experience, and to act accordingly to prevent reputational damage.
Learn about Mondelēz's approach here: https://corsearch.com/content-library...
#brandprotection #consumerprotection #anticounterfeiting #counterfeits #mondelez #casestudy #corsearch
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