Marketing Management In Hindi/ Meaning,Nature,Scope,Importance / BBA 2nd Sem / By Padhaku Champions

Описание: Marketing Management In Hindi/ Meaning,Nature,Scope,Importance / BBA 2nd Sem / By Padhaku Champions

Downloading Link Of Notes : https://drive.google.com/file/d/1rr1d...

Hello Learner,
In This Video You Will Learn About The Topics Meaning,Nature,Scope,Importance Of Marketing Or Marketing Management So I Hope You Will Watch The Full Video And It Will More Helpful For Your Exams.

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Meaning And Definition Of Marketing

“ Marketing Is A Societal Process By Which
Individuals And Groups Obtain What They Need Want
Through Creating,Offering And Freely Exchanging
Products And Service Of Value With Others. ”

By Philip Kotler

Meaning Of Marketing Management

“ Art Science Of Choosing Targets Of Market And
Getting Keeping Growing Customers Through
Creating Delivering And Communicating Superior
Customer Value. ”

Nature Of Marketing Management

I. Managerial Function
II. Human Activity
III. Art Science
IV. Consumer Oriented
V. Dynamic Process
VI. Creates Utility

Scope Of Marketing

1) Study Of Demand Of The Consumers
2) Market Analyse
3) Distribution
4) Product Design
5) Publicity Of Product
6) Planning Marketing Activities
7) Set Pricing Policies

Importance Of Marketing Management

i. Customer Satisfaction
ii. Competitive Advantage
iii. Corporate Image
iv. Expansion Of Business
v. Economies Of Scale
vi. Efficiency
vii. Organisation Objectives
viii. Optimum Use Of Resources
ix. Build Brand Loyalty
x. Increase Brand Image
xi. Benefits To Stake-Holders

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