Sponsorship Leverage vs Activation: The Difference, and Why It Matters

Описание: Sponsorship leverage vs activation is a perennial question. It used to be that the terms were interchangeable, but over the years, the definition of activation has narrowed for much of our industry. This video goes over the difference, and why “leverage” will always be the term we use.

This video has been adapted from a blog by Kim Skildum-Reid. For a deeper dive on the subject, you can access that blog on this link:

https://powersponsorship.com/sponsors...

THIS VIDEO IS FOR INDIVIDUAL USE. IT IS NOT FOR PUBLIC PRESENTATION IN ANY FORM.


GENERAL RESOURCES

If you’re looking for more insight and advice on corporate sponsorship, we recommend the following:

Curated lists of the best-of Power Sponsorship resources, including articles, white papers, videos, and more – https://powersponsorship.com/best-of-...

Sponsorship industry bestselling books by Kim Skildum-Reid, including the brand new classic for sponsors, The Corporate Sponsorship Toolkit 2nd Edition – https://powersponsorship.com/books-by...

Comprehensive online sponsorship training with Kim Skildum-Reid - https://powersponsorship.thinkific.com/

If you’d like to ask a question for Kim to address, you can ask in the comments below, or via this link: https://powersponsorship.com/contact-us/


FINDING KIM SKILDUM-REID ON SOCIALS

LinkedIn -   / kimskildumreid  
Instagram -   / kimskildumreid  
Facebook -   / powersponsorship  


WORKING WITH POWER SPONSORSHIP

If you need further assistance, there’s plenty of information on PowerSponsorship.com on the services we offer, including sponsorship consulting, strategy sessions, sponsorship training, sponsorship coaching, and keynote speaking.

https://powersponsorship.com

Sponsorship consulting – https://powersponsorship.com/sponsors...

In-house, group, and partner sponsorship training – https://powersponsorship.com/corporat...

Sponsorship strategy sessions - https://powersponsorship.com/sponsors...

Sponsorship Systems Design - https://powersponsorship.com/sponsors...

Keynote speaking – https://powersponsorship.com/sponsors...

Sponsorship coaching – https://powersponsorship.com/sponsors...

Please note: we do not offer a sponsorship brokering service. In other words, we can’t secure sponsorship on your behalf.