How to Turn Attention Into Authority — Building Organic Moats That Convert Trust Into Revenue

Описание: This Saturday on INsights & Straight Talk with Rodd Duff & Producer Barbie, we go deep into the mechanics of attention, trust, and monetization with Adarsh Mishra, founder of AM & Co., a global content strategy firm operating at the intersection of institutional power, media, and the modern attention economy.
Adarsh doesn’t chase vanity metrics. He engineers organic authority as a long-term strategic moat—helping founders, FinTech leaders, and global institutions move beyond paid acquisition into trust-based systems that compound.
Having worked inside high-stakes environments alongside leaders such as Nikhil Kamath, and within creator ecosystems connected to Ranveer Allahbadia and Raj Shamani, Adarsh brings a rare hybrid lens—boardroom strategy meets creator-era execution.
In this conversation, we break down:


Why organic authority is the only sustainable moat in a saturated digital economy


How to stop audience drop-off using algorithm-aware diagnostics and AVD optimization


Building Content IPs that function as business assets—not marketing fluff


Turning one core idea into an SEO knowledge bank, clips, newsletters, and owned media


How institutions and public figures are using AI for sentiment intelligence, cohort analysis, and narrative control


What the next decade of media looks like as authority replaces reach


This episode is essential viewing for:
Founders, executives, marketers, creators, and operators who want to move from rented attention to owned influence—and understand how trust, when engineered correctly, becomes revenue.
As always, we invite live audience questions and real-time dialogue—because this show isn’t about theory. It’s about what actually works.
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