How Alex McLeod Creates Digital Art with Flex Block

Описание: Flex block is made for creatives who want the freedom to showcase their work their way.

That’s why we’ve collaborated with Alex McLeod. Using flex block, Alex designed a digital artwork template, showing off the potential of flex block not only to build your portfolio, but also to expand into online artworks.

Alex McLeod is a Toronto-based digital artist whose expansive practice crosses seamlessly between fine art, music, fashion, and commercial collaborations. Known for bringing the same passion and artistry to every project, his work spans from music videos for Celine Dion to immersive AI-powered environments with Intel, as well as large-scale public installations.

Alex’s “Gifscape” is now featured on his portfolio and available to all Format members to add and customize on their own websites. Layering custom-made GIFs to create a dreamlike environment, the work lives up to its name.

“For my template I created a gif landscape. Flex block is pushing my practice, making me realize that websites can become living art pieces. There can be sections of my website that are activated and more alive than previously. Flex block is now a tool in my tool set, another color in my palette.”

Learn more about our collaboration with Alex on Format Magazine and see how he’s using flex block to transform his website into a living work of art.

Check out Alex’s site here: https://www.alxclub.com/gifscape-forever

Read our full interview with Alex here: https://bit.ly/4mfoYd3

Director: Julia Martin
Interviewer: Stanzie Tooth
Editor: Dan Black
Production Support: Ben Sheetz