Why Roc Nation Merged with Equity Distribution: A New Era for Labels? | Valholla NOW Radio | EP2

Описание: Why Roc Nation Merged with Equity Distribution: A New Era for Labels? | Valholla NOW Radio | Episode 2 [Part 2]

Roc Nation, founded in 2008, has grown into a powerhouse with divisions spanning management, sports, publishing, and more. In this video, we focus on the recent merger between Roc Nation and EQ Distribution, a company established in 2018 to serve independent artists with label services and distribution, all while allowing them to retain ownership of their masters.

In mid-August, Roc Nation surprised many by merging with Equity Distribution, despite the label’s success and market share. This move raises questions about the future of traditional record label models and what it means for the music industry as a whole.

I’ll break down why I think this merger happened and share my thoughts on how labels are evolving in today’s music landscape. With artists having more leverage than ever before, traditional labels may struggle to adapt, especially as more deals become focused on licensing rather than long-term control over masters.

We’ll also dive into some insightful industry commentary, including thoughts from Z of Audiomack and DJ Miss Milan, on how labels are navigating artist development in the age of virality and why some strategies may no longer work.

As the music industry continues to change, I believe independent labels will need to pivot and innovate, possibly adopting the “label is the artist” business model. What do you think? Share your thoughts in the comments below!

Watch the full video to explore:

The reasons behind the Roc Nation and Equity Distribution merger
The challenges traditional labels face today
Insights from industry experts on artist development
The future of independent labels and possible business models
👉 [Link to the case study mentioned in the video] https://valhol.la/labelistheartistcas...

This video is a part of Valholla NOW Radio, the first playlist video mixshow.