The Wellness Shifts Reshaping Supplements

Описание: Consumer expectations around health & wellness are shifting fast — and supplement brands are being forced to adapt with science-backed, clean-label solutions that deliver real outcomes.

In this interview, Jim Emme, CEO of NOW Foods, shares how the company is responding to rising demand for dietary supplements, sports nutrition, and healthy aging solutions. He explores Gen Z’s engagement with wellness, the impact of GLP-1-related weight management, evolving multivitamin needs, and how NOW Foods applies nutrition science, clinical research, and quality control to stay ahead of global health trends.

🔍 Topics covered include:
00:22 – What drives innovation across supplements and natural foods
01:35 – Gen Z wellness behaviors and retail engagement
02:18 – GLP-1s, weight management, and metabolic health
02:43 – Multivitamins and changing dietary patterns
03:02 – Healthy aging and skin health priorities
03:47 – Science-led ingredient selection and quality standards
04:38 – Clean labels, formulation challenges, and consumer trust
06:35 – Sustainability and social responsibility in nutrition

👉 Want more industry insights? Subscribe to Nutrition Insight for the latest updates on nutrition science, health trends, and expert interviews!

🎥 Original Video: https://www.nutritioninsight.com/vide...

#NutritionScience #DietarySupplements #HealthyAging #MetabolicHealth #FunctionalNutrition