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Anti-social media: engaging audiences under a subscription model
Автор: International Journalism Festival
Загружено: 2019-04-06
Просмотров: 129
Описание:
Paywalls are the antithesis of social media. In a medium where free news feeds are the expectation, we have to encourage audiences who stumble upon our content to go the extra mile - to input information about themselves in order to read our stories. How do we engage those people who pay for content while simultaneously cast a net wide enough to encourage new audiences to consume our content?
Con: Beth Ashton (head of social media The Daily Telegraph), Taneth Evans (head of audience development The Times), Lucy Rohr (Snapchat editor The Economist), Lucy Rohr
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