Sivakasi to Crores: How a Small-Town Boy Helped Others Get Rich ft. Dharaneetharan | TTLP - ep.12

Описание: In this power-packed episode, Epaphra sits down with Dharaneetharan G D to break down the brutal truths and hard-won lessons behind building a successful digital marketing agency in India. If you’ve ever spent money on courses, tried scaling a service business, or wondered why so many agencies fail ,this one is for you.

Dharaneetharan shares his real journey:
How he spent multiple lakhs on online courses , built a marketing agency from zero, and launched a learning academy that delivers actual results — not just fancy certificates.

But the real game-changer?
The moment where he explains why 90% of digital marketing agencies fail in their first year and then drops a step-by-step playbook on how not to be one of them. This hit different. Epaphra literally felt like he was back in college, taking notes non-stop.

This episode is packed with practical advice, mindset shifts, and real-world strategy. If you’re in the business world or thinking about entering it don’t miss this.

Watch till the end, take notes, and transform how you think about digital marketing, business building, and long-term sustainability.

Don’t forget to like, comment, and subscribe for more real conversations every week.

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Epaphra
TheThirdLane Podcast (Spotify): https://open.spotify.com/show/4q3YzOx...
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Dharaneetharan G D
Instagram:   / dharaneetharan  
LinkedIn:   / dharaneetharan  

My Favourite Books:
Dotcom Secrets: https://amzn.to/3EfySKd
The Almanack of Naval Ravikant: https://amzn.to/40UJsPL
Courage to Be Disliked: https://amzn.to/3WGtx4O

My gear for shooting this video:
🎥 Sony ZVE1 Camera: https://amzn.to/3CyrSaS
🎬 Sigma 24-70mm Lens: https://amzn.to/40HhxRU
🎙 HollyLand M2 Microphone: https://amzn.to/4gktClJ
🔆 Godox 100W Light: https://amzn.to/4gk7fNy
💡 Godox SoftBox 32 inch: https://amzn.to/40SNLel
📽 Tripod Name: https://amzn.to/40Z0zyP

WHO AM I?
If we haven’t met before ,I’m Epaphra, a storyteller, entrepreneur, and content creator with a passion for helping people discover real opportunities. Through my videos, podcasts, and writing, I share transformative insights, practical strategies, and powerful stories to help you grow, take action, and build a purpose-driven life.


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Timestamps:
00:00:00 Trailer
00:02:30 First interaction between Epaphra and Dharaneetharan
00:03:38 How being average became his strength in college
00:05:24 How the way he learns started to change
00:06:30 Fear of choosing passion over a stable job
00:07:28 The Robin Sharma book that changed his mindset
00:08:00 Joining the LearnX community
00:10:00 How CKK founder Nataraj Sir inspired him
00:12:00 Why optimism became a key part of his character
00:14:00 Why learning is always important
00:14:50 Be mindful of what you consume daily
00:16:15 How to take action and overcome overthinking
00:19:35 The difference between paid and unpaid work
00:20:00 How networking and cleaning built self-confidence
00:25:06 The mindset every entrepreneur should have
00:25:54 How he stays positive all the time
00:30:15 Don't just consume information
00:31:08 One incident that changed his life
00:32:50 Why the journey can feel lonely
00:36:00 Speaking good English is not everything
00:36:20 How helping others gives meaning to your work
00:40:32 Starting a social media marketing agency
00:43:00 His real story and early mistakes
00:43:55 Why knowing your market is key
00:44:02 Tools and team roles in an agency
00:44:40 How to find your niche and improve your skills
00:46:00 How to handle clients better
00:46:30 Break limits and move forward
00:48:50 How to apply what you learn in real life
00:52:00 Books that helped him grow
00:53:45 Three agency models every founder should know
00:55:00 The struggles you’ll face while running an agency
00:56:00 Why you need clear goals for your agency
00:58:36 How he built his community step by step
01:00:30 His lowest point in life
01:01:40 How he bounced back stronger
01:02:30 The value of having the right mentor
01:04:10 How to be a good leader for your team
01:08:09 Selling a bigger purpose, not just a product
01:10:00 What Velluman Sir taught him about leadership
01:13:50 Final advice if you want to be in the top 1%