STOP Making These 4 Ad Monetization Mistakes | A Guide to Higher CPMs

Описание: Is your game's traffic growing, but your ad revenue is stubbornly flat? You're not alone. The biggest pain point for game studios today is shrinking margins, often due to hidden fees and inefficient ad setups.

In this deep-dive interview, veteran ad monetization consultant Kelly Kang (formerly of Big Fish Games, Aristocrat, and Glu Mobile) breaks down her complete framework for auditing and optimizing your ad strategy. She reveals why you should stop focusing on rev-share percentages and instead look at the net dollar amount you're actually receiving.

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In this video, we cover:
The hidden "tech fees" that are eating your ad revenue.
A 4-point framework to audit your entire ad monetization stack.
When to use header bidding vs. a manual waterfall (and how to test a hybrid model).
The metrics you should be tracking beyond ARPDAU and CPM.
A step-by-step plan for launching a new game with a winning ad strategy.
The most common mistakes that lead to player churn and lost revenue.
Quick, actionable wins that can boost revenue by 10-15%.

Learn more from Kelly and her team at Game Plan Advisor: https://www.gameplanadvisor.com

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✅ KEY MOMENTS & TIMESTAMPS:
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00:00:00 - Introduction
00:00:26 - The #1 Pain Point: Squeezed Margins & Hidden Fees
00:04:21 - The Day-One Audit: Kelly's 4-Point Framework
00:07:37 - Deep Dive: Header Bidding vs. Waterfall Strategy
00:14:25 - Beyond ARPDAU: The Metrics That Actually Matter (Ad Engagement, Session Length)
00:17:54 - Ad Placement Strategy: Rewarded Video, Interstitials, & More
00:21:35 - How to Personalize Ads for Different Player Types
00:27:35 - Launching a New Game: A Step-by-Step Admon Plan
00:38:29 - How to Structure and Scale Your Ad Monetization Team
00:49:03 - The Biggest Mistakes Studios Make in Ad Monetization
00:55:49 - Quick Wins to Boost Your Ad Revenue Immediately
01:04:08 - The Future of Ad Monetization: AI and New Ad Formats

#AdMonetization #MobileGames #GameDev #GameDevelopment #MobileMarketing

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