NCAC AND THE FUTURE OF NIGERIA’S CULTURE: PRIDE, UNITY & CREATIVE ECONOMY

Описание: When you think of Nigeria, what comes to mind? Our music that conquers global charts? Our films that light up streaming platforms? Our fashion that redefines Afrocentric identity?

At the heart of this cultural renaissance lies an institution often behind the spotlight but always pulling the strings, the National Council for Arts and Culture (NCAC).

In this edition of Eastern Eye, we unpack the NCAC’s mission of discovering new pathways to Nigerian pride, from policy frameworks that strengthen the creative economy, to programs that position culture as a tool for unity, innovation, and global recognition.

The Council’s vision is ambitious yet necessary:
Showcasing Nigerian culture on the global stage.
Building skills and capacity for the next generation of creatives.
Unlocking the commercial potential of arts, fashion, film, music, and cultural tourism.
Promoting innovation and collaboration across industries.

But how exactly is the NCAC bringing this vision to life? Who are its partners in progress? And how can cultural policy move beyond rhetoric into real transformation for artists, communities, and the economy at large?

To help us navigate these questions, we’re joined by none other than Obi Asika, Director General of the National Council for Arts and Culture, a thought leader, cultural entrepreneur, and one of the most influential voices in Nigeria’s creative landscape.

This conversation is more than a policy discussion, it is about identity, pride, and the blueprint for Nigeria’s future prosperity through culture.

So, is culture just a soft power tool, or can it truly become a hard driver of the Nigerian economy? Tune in to find out.

#easterneye #afiatv #afiatvofficial #dstv254 #gotv17 #afiatv #easterneye #NCAC #nigerianculture #creativeeconomy #artsandculture #ObiAsika #culturaltourism #NigeriaPride