Web Without Walls x Samuel Youn | Beyond Ads: How Publishers Can Build New Revenue Streams

Описание: In this Web Without Walls clip, Vijay (CEO of Mile) asks Samuel Youn, VP of Advertising at Chegg, an important question about the future of publisher monetization. What scalable revenue opportunities exist outside of advertising, and how should publishers think about them?

Samuel explains why every alternative revenue strategy depends on one foundational principle. You must earn the right to monetize by building a relationship with the user. He breaks down why programmatic works only when users understand the value exchange, and why any new monetization model must enhance the user experience, not disrupt it. Samuel shares how publishers should evaluate ideas based on user permission, relevance, and the emotional response a user will have when exposed to a new product or monetization layer.

This clip is essential for publishers, product teams, and Ad Tech leaders who want to build revenue strategies that actually scale and do not erode user trust.

Key topics covered

Scalable monetization opportunities beyond advertising

Why user trust determines revenue potential

The value exchange that allows programmatic to work

How publishers should assess new monetization ideas

Why user centric design is the core of any successful strategy

Why copying other publishers rarely works without the right foundation

Watch all Web Without Walls episodes here: https://www.mile.tech/web-without-walls

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