028: Drift’s 138X Blog Traffic Growth, Ditching Gated Content w/Dave Gerhardt

Описание: Dave recently led a 138X growth (http://blog.drift.com/six-things-we-l...) in blog traffic for Drift. In today’s episode he’ll tell us how they achieved this growth – and to put that tangibly – it was 198 visits a month in October, and last month they received 27,369 visits to the blog. He’ll tell us why he ignores analytics, how he leveraged cold email outreach … and actually didn’t even have a plan, yet still achieved this growth.


We also chat about how to leverage community sites like Inbound.org and Growth Hackers by self submitting without seeming self-promotional, why most startups suck at PR, why Drift ditched all gated content, and how their Podcast gets over 10,000 downloads a month.


Also discussed in this action packed interview – side-projects, books, bad podcast hosts and “sneezers”.


Dave Gerhardt has worked with companies like Constant Contact, Hubspot and now runs marketing for Drift (https://www.drift.com/) (a company founded by David Cancel and Elias Torres, former Hubspot execs).


Enjoy!





And please subscribe on iTunes (https://itunes.apple.com/us/podcast/e...) !


Links

• Drift (https://www.drift.com/)
• Tech in Boston (http://www.techinboston.co/)
• HubSpot (http://www.hubspot.com/)
• Stop Gating Our Content (http://blog.drift.com/free-your-marke...)
• Six Things We Learned About Content Marketing (http://blog.drift.com/six-things-we-l...)
• How Slack Grew Into a Billion Dollar Company (http://blog.drift.com/how-slack-grew)
• Why Most Startups Suck at PR (https://medium.com/the-mission/why-mo...)
• Where Do Sneezers Come From? (http://sethgodin.typepad.com/seths_bl...)
• Growth Hackers (https://growthhackers.com/welcome)
• Inbound (https://inbound.org/)
• SoundCloud (https://soundcloud.com/)
• Seeking Wisdom Podcast (http://seekingwisdom.io/)
• Fresh Air w/ Terry Gross (  / nprfreshair  )
• A Side Project Helped Jumpstart My Career (https://medium.com/the-mission/a-side...)
• Recommended Books (  / 745732933361762304  )
• Shoe Dog (https://www.amazon.com/Shoe-Dog-Memoi...)

People

• Dave Gerhardt (  / davegerhardt  )
• Seth Godin (  / thisissethsblog  )
• David Cancel (  / dcancel  )
• Elias Torres (  / eliast  )
• Phil Knight (https://en.wikipedia.org/wiki/Phil_Kn...)

Agenda


Dave’s background


What is Drift?


Gated Content

• The wrong way to market
• “Make all your content free.”

Content Marketing

• “There wasn’t a plan.”
• Content PR
• Compounding effects

Creation Process

• “We only promote 1-2 pieces at a time.”

Content Promotion

• Cold emailing?
• Posting on communities
• “I started writing-out the content on the forum (rather than just a link).”
• “Self promotion is okay when you’re the one who wrote the post and explain why you’re posting.”

Startups and PR

• “A lot of startups are telling the wrong story.”
• Transparency
• “What’s your story?”

Drift Podcast

• 10,000 downloads per month?
• “Keep a conversation going.”

The post 028: Drift’s 138X Blog Traffic Growth, Ditching Gated Content w/Dave Gerhardt (https://www.evolvingseo.com/2016/07/0...) appeared first on Evolving SEO (https://www.evolvingseo.com) .