The Reason You Feel Stuck Has Nothing to Do with Your Circumstances | Craig Mannix

Описание: What happens when a 22-year-old is told on his first day that the music he loves “won’t work” because there aren’t enough Black people in Canada to support it?

Craig “Big C” Mannix spent the next 40 years proving them wrong—championing Wu-Tang Clan, Notorious B.I.G., Sean Paul, and an entire generation of Black Canadian artists while navigating a system that consistently tried to erase the culture it profited from.

In this episode, Craig shares the raw truth about what it takes to protect art in a business that treats it like widgets—and why he believes the future belongs to smaller, more passionate companies that remember what music is actually for.

🎯 IN THIS EPISODE:
• [00:35] — Golfing with his son and the meaning of fatherhood
• [05:39] — How music shaped his identity and what “music culture” really means
• [10:18] — Growing up with music deemed “the devil’s music”
• [13:30] — Discovering his roots in Antigua and how it shaped his career
• [18:23] — The 10% success rate of the music industry and trusting gut over data
• [24:45] — Being told on Day 1 that “urban music won’t work in Canada”
• [34:08] — Founding ADVANCE: Canada’s Black Music Business Collective
• [38:41] — Starting his own company and rediscovering passion
• [49:14] — Hip hop’s complex relationship with money — from aspirational to layered
• [56:57] — Why the world collapses without music informed by culture
• [01:02:08] — A good life: “Go to bed easy, wake up excited”

📚 ABOUT CRAIG MANNIX:
Craig “Big C” Mannix is a Toronto-based music industry executive and lifestyle marketing veteran with 30+ years of experience. Former VP of Black Music at Universal Music Canada, founding member of ADVANCE (Canada’s Black Music Business Collective), co-chair of The Remix Project, and current Industry Relations Consultant at CMRRA. He now runs Big Consulting, working with the artists and culture he’s always championed.

🎧 SUBSCRIBE TO YOUPOTENTIAL:
Apple Podcasts: https://podcasts.apple.com/us/podcast...
Spotify: https://open.spotify.com/show/5fqLROV...
YouTube: https://www.youtube.com/ ⁨@youpotential_pod⁩
Website: youpotential.com

CHECK OUT Q WEALTH PARTNERS:
Website: https://www.qwealth.com/
LinkedIn:   / qwealthpartners  
Instagram:   / qwealthpartners