How to Setup a Google Forwarding Number in Google Ads

Описание: #googleads #conversiontracking #googletagmanager

Discover how to set up a Google Forwarding Number effortlessly and boost your conversion tracking game! In this tutorial, I walk you through each stage, ensuring you harness the full potential of call tracking alongside form submissions.

Tracking calls as conversions, amongst other conversion such as form submissions is vital to ensure you have all of the conversion data in your Google Ads account to be able to make data-driven optimisations.

Google Forwarding Numbers are a dynamic tool in your advertising arsenal. They provide unique phone numbers to track calls generated from your Google Ads campaigns. This invaluable feature allows you to measure the effectiveness of your ads in driving phone inquiries, empowering you to refine your strategies for maximum ROI.

Beyond simply measuring conversions, call tracking offers a wealth of advantages. By tracking calls alongside form submissions, you gain a comprehensive understanding of your campaign's performance. This data enables data-driven decision-making, allowing you to allocate budgets more effectively and optimise your ad spend.

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Time Stamps:
0:30 : How Does A Google Forwarding Number Work?
1:56 : Set Up The Conversion In Google Ads
3:33 : Input The Number For The Google Forwarding Number.
4:33 : Specify The Call Length For The Google Forwarding Number
5:50 : Implement The Tag On The Website
6:15 : Setting Up The Google Forwarding Number In Google Tag Manager
7:44 : Set Up The Conversion Linker Tag In Google Tag Manager
8:19 : Submit And Publish The Changes In Google Tag Manager
8:29 : Check That The Google Tags Are Firing Correctly In Google Tag Manager Preview Mode


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#googleadsbestpractices #calltracking